CHAllenge:

Central 1 Credit Union is the partner of choice for financial, digital banking and payment products and services for over 250 financial institutions across Canada. They are embarking on a wholesale redevelopment of their online banking offering. As part of this exciting program, the credit union is developing an online banking mobile application. Utilizing the latest in Agile methodology and with a start-up mindset, Central 1 is preparing for a broad rollout to their partner institutions. As part of the rollout, they required a quick turn around demonstration of the current level of application functionality.

insight:

With little more than 48 hours from kick-off to delivery, Hole Hog Media knew we could not reinvent the wheel.

strategy:

The key to on time delivery would be exploiting off the shelf animation components. Conceptually we leveraged the mobile metaphore to integrate a range of elements that expands the visual appeal of the finished work.

outcomes: 

The piece was delivered on time and made a big splash at Central 1’s annual general meeting.