CLIENT:
Neptune Terminals
Project:
Community Outreach
CHAllenge:
Neptune Terminals believes in the importance of investing in their local community, making it a better place for live, work and play. And they put their money where their mouth is - by investing in over two dozen local community organizations and programs. By nature, a low key organization, Neptune Terminals wanted a little help to promote their involvement in one of those programs.
insight:
Neptune is a proud supporter of the Seymour Salmonid Society and in the last five years, has contributed $25,000 for its “Gently Down the Seymour” education program for elementary students, raising awareness about the importance of salmon conservation.
What’s not to like in this story - salmon conservation and kids.
strategy:
Visually focus on the children participating in the education program, by capturing their enthusiasm and enjoyment, while highlighting the importance of the funding provided by Neptune Terminals.
outcomes:
The piece was the first video released as part of an updated social media campaign marking Neptune Terminals’ 50th anniversary.
“Hole Hog Media is wonderful to work with. They always take the time to do the job well. We have been most impressed by their ability to quickly develop good insight into our company, who we are and the stories we are trying to tell. Thanks to Hole Hog, our loosely defined vision translates into videos that are both visually interesting and tell our story effectively and in a very concise way.”